Novra Subscription Agreement
Last updated: May 19, 2026
This Subscription Agreement ("Agreement") governs your purchase of a paid subscription to Novra. By clicking "Subscribe" (or any equivalent button) in our checkout flow, you agree to this Agreement on behalf of yourself and any organization you represent. In this Agreement, "you" means the subscriber (and the organization, if any, on whose behalf you are subscribing), and "Novra," "we," "our," or "us" means Novra, LLC, a Delaware limited liability company.
Your use of Novra is also subject to our Terms of Service (https://getnovra.ai/terms) and Privacy Policy (https://getnovra.ai/privacy-policy), which are incorporated into this Agreement by reference. If there is a conflict between this Agreement and the Terms of Service on a billing or subscription topic, this Agreement controls.
1. The Service
Novra provides AI-driven autonomous marketing software, including:
Spend Allocation engine — automated budget allocation across connected advertising channels based on the targets, constraints, and guardrails you configure.
Promotion engine — automated lifecycle and re-engagement promotion recommendations and actions.
Supporting analytics, dashboards, an AI chat interface, and integrations with third-party advertising, analytics, and e-commerce platforms.
Together, these features are the "Service." Your access to specific features depends on the plan and engines you purchase.
2. Plans, Engines, and Entitlements
We sell subscriptions through Stripe Checkout. Each subscription grants entitlements to one or more engines (Spend Allocation, Promotion) according to the plan you select. Plan names, prices, features, and engine bundling may evolve over time. The plan and engines you purchased remain available to you through your current billing period, subject to Section 9 (Price Changes) and Section 7 (Suspension and Termination).
3. Free Trial
If your selected plan includes a free trial, the default trial length is 14 days unless a different length is shown at checkout. During the trial, you have full access to the entitlements of your selected plan. You may cancel any time during the trial through the Stripe customer portal accessible from your account, and you will not be charged.
If you do not cancel before the trial ends, your subscription will automatically convert to a paid subscription at the plan price you selected at checkout, and your payment method will be charged on the schedule shown at checkout. You authorize this charge by completing checkout.
4. Subscription Term and Auto-Renewal
Your subscription begins on the start date shown at checkout and continues for the billing period you selected (monthly or annual). Subscriptions renew automatically for successive billing periods of the same length, at the then-current plan price, until you cancel. By subscribing, you authorize Novra and its payment processor to charge your payment method on a recurring basis for these renewals. You may stop future renewals at any time as described in Section 6.
5. Fees, Billing, and Taxes
All fees are quoted and charged in U.S. dollars unless otherwise stated at checkout, and are exclusive of taxes. You are responsible for sales, use, value-added, and similar taxes related to your subscription, other than taxes based on Novra's net income. Payments are processed by Stripe; your use of Stripe's services is also subject to Stripe's terms.
If a charge fails (for example, due to an expired card or insufficient funds), we may retry the charge, contact you, and/or suspend your access under Section 7.
6. Cancellation and No Refunds
You can cancel your subscription at any time through the Stripe customer portal, which you can access from your account. Cancellation takes effect at the end of your current billing period, and you retain access to your paid features until then.
Except where required by law, all fees are non-refundable. This includes fees for partial billing periods, unused entitlements, periods of low usage, plan downgrades, or cancellations made after a renewal charge has been processed. The free trial described in Section 3 is the intended evaluation window.
7. Suspension and Termination
We may suspend or terminate your subscription, in whole or in part, if:
1. you fail to pay any amount when due;
2. you breach this Agreement, the Terms of Service, or our Acceptable Use rules;
3. we are required to do so by law or by a connected platform; or
4. we reasonably believe your use of the Service creates a security, legal, or reputational risk to Novra, to other customers, or to a connected platform — for example, a violation of a third-party platform's advertising policies.
Where reasonable, we will give you notice and an opportunity to fix the issue before suspending or terminating. You may end your subscription at any time as described in Section 6
8. Plan Changes
Upgrades, downgrades, and switches between monthly and annual billing are made through the Stripe customer portal.
Upgrades typically take effect immediately, with a prorated charge for the remainder of the current billing period.
Downgrades typically take effect at the end of your current billing period.
The Stripe customer portal will display the specific proration, effective date, and next-charge amount before you confirm any change.
9. Price Changes
We may change subscription prices for future renewal periods. We will give you at least 30 days' notice — by email, in-app message, or both — before a price change applies to your next renewal. If you do not want to renew at the new price, you can cancel under Section 6 before the renewal date.
10. Connected Platforms and Authorizations
Novra is designed to connect to third-party advertising, analytics, and e-commerce platforms — currently including Shopify, Meta Ads, Google Ads, Google Analytics, Pinterest, Snapchat, LinkedIn, Klaviyo, and Mailchimp, with additional platforms added from time to time. Connecting these accounts is typically required for the Service to function.
By connecting an account, you:
1. represent and warrant that you have the right and authority to connect that account and grant the permissions you grant;
2. authorize Novra to access, read, and (where you have granted write permissions) act on that account on your behalf — including taking actions like reallocating ad budgets, creating or pausing campaigns, and creating, scheduling, or removing promotions — within the scope of the OAuth permissions you grant and the strategy and guardrails you configure in Novra;
3. acknowledge that your use of each connected platform is also subject to that platform's own terms, and that you remain responsible for compliance with those terms.
You can disconnect a platform at any time through Novra's settings. Disconnecting may degrade or disable parts of the Service.
11. Autonomous Decisions and No Performance Guarantee
Novra's engines make autonomous decisions on your behalf — including, where you have authorized them, allocating advertising spend and creating or modifying promotions. These decisions rely on your configuration, your historical and live data from connected platforms, and AI models (including third-party AI models such as Anthropic Claude).
You are responsible for configuring the guardrails — including budgets, target CAC and ROAS, channel constraints, intensity, discount caps, blackout windows, and any approval requirements — that govern these autonomous decisions. You are solely responsible for the outcomes of decisions made by, or actions taken on the basis of, the Service, including any advertising spend incurred, promotions issued, refunds owed to your customers, regulatory compliance, brand-safety outcomes, and any actions taken or not taken on your connected platforms.
Novra does not guarantee any specific marketing performance, return on ad spend, sales lift, or other business outcome. AI outputs may contain errors. You are responsible for reviewing the Service's recommendations and decisions and for retaining ultimate control over your advertising and promotional activity.
12. Your Account and Data
You are responsible for safeguarding your account credentials and for all activity that occurs under your account. Novra's processing of personal data is described in our Privacy Policy (https://getnovra.ai/privacy-policy). On termination of your subscription, billing records are retained as required by law and by our standard retention practices; other account data is handled in accordance with the Privacy Policy and applicable law.
13. Service Availability
We work to keep the Service available, but we do not guarantee that it will be uninterrupted, timely, secure, or error-free. No service-level commitment applies to self-serve subscriptions unless Novra has expressly agreed to one in a separate written agreement signed by both parties.
14. Warranty Disclaimer
THE SERVICE, INCLUDING ALL CONTENT, OUTPUTS, RECOMMENDATIONS, AND AUTONOMOUS DECISIONS, IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NOVRA AND ITS LICENSORS DISCLAIM ALL WARRANTIES, EXPRESS, IMPLIED, AND STATUTORY, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. NOVRA DOES NOT WARRANT THAT THE SERVICE WILL MEET YOUR REQUIREMENTS, THAT THE SERVICE WILL OPERATE UNINTERRUPTED OR ERROR-FREE, OR THAT AI OUTPUTS WILL BE ACCURATE, COMPLETE, OR PRODUCE ANY PARTICULAR RESULT.
15. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL NOVRA, ITS AFFILIATES, OR ITS LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS OPPORTUNITY, ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE SERVICE, WHETHER BASED IN CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF NOVRA HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
NOVRA'S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THIS AGREEMENT WILL NOT EXCEED THE GREATER OF (A) THE TOTAL FEES YOU PAID TO NOVRA FOR THE SERVICE IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS (US $100). THE LIMITATIONS IN THIS SECTION DO NOT APPLY TO LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED UNDER APPLICABLE LAW.
16. Indemnity
You agree to defend, indemnify, and hold harmless Novra and its officers, members, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your misuse of the Service; (b) your violation of a connected platform's terms or policies; (c) content, campaigns, promotions, or other materials you submit, configure, launch, or distribute through the Service; (d) your violation of applicable law; or (e) your breach of this Agreement.
17. Changes to This Agreement
We may update this Agreement from time to time. For material changes, we will provide at least 30 days' advance notice by email or in-app message. The "Last updated" date at the top of this Agreement reflects the most recent revision. Your continued use of the Service after a change takes effect constitutes acceptance of the updated Agreement. If you do not agree to the changes, your remedy is to cancel your subscription under Section 6 before the changes take effect.
18. Governing Law and Disputes
This Agreement is governed by the laws of the State of Delaware, without regard to its conflict-of-laws principles. The state and federal courts located in Delaware have exclusive jurisdiction over any dispute arising out of or relating to this Agreement, and you and Novra consent to personal jurisdiction in those courts. Either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property or confidential information.
Before filing a claim, you agree to first contact us at legal@getnovra.ai and attempt in good faith to resolve the dispute informally for at least 30 days. The parties waive any right to participate in a class action or representative proceeding.
19. Miscellaneous
Entire agreement. This Agreement, together with the Terms of Service and Privacy Policy, is the entire agreement between you and Novra regarding paid subscriptions to the Service and supersedes any prior agreements on that subject.
Severability. If any provision is held unenforceable, the remaining provisions remain in full force and effect.
No waiver. A failure to enforce any provision is not a waiver of future enforcement.
Assignment. You may not assign this Agreement without our prior written consent. We may assign this Agreement, including in connection with a merger, acquisition, reorganization, or sale of assets.
Notices. We may send notices to you by email to the address associated with your account or by posting them in the Service. You may send notices to us at legal@getnovra.ai.
Force majeure. Neither party is liable for delays or failures caused by events outside its reasonable control.
Relationship. The parties are independent contractors. This Agreement does not create any partnership, joint venture, agency, or employment relationship.
Contact
Novra, LLC
noah@getnovra.ai
