Built for DTC

Marketing decisions shouldn't lag your data

Novra continuously models performance and proposes changes to your spend and promotions so you act before inefficiencies compound.

Free Trial

Live Demo

Weekly MMM RebalancePending ApprovalHigh confidence

1 hr ago

Weekly Media Mix Rebalance — W22

Week of Jun 2 – Jun 8, 2025

MMM run complete. Model recommends shifting budget from Meta toward Google and TikTok based on last 7-day efficiency signals and predicted demand curves for the upcoming week.

Blended ROAS

0×0×

Blended CAC

$0$0

Weekly Budget

$45,500

Unchanged · $45,500 reallocated

ChannelCurrentProposedExp. ROASConf.

Meta Ads$18,500

$0-$4,300

2×2.4×2.9×

High

Google Ads$12,000

$0+$3,800

3.7×4.2×4.8×

High

TikTok Ads$8,000

$0+$2,500

2.4×3.1×3.8×

Medium

Email / SMS$4,200

$0-$1,000

4.9×5.6×6.4×

High

Influencer$2,800

$0-$1,000

1.1×1.8×2.6×

Low

Rebalance is generated every Sunday at 11 PM using a Bayesian MMM trained on 90 days of blended attribution data. Confidence intervals are shown per channel.

Without this rebalance: Holding current channel weights would leave an estimated $8,200 in recoverable ROAS on the table based on current efficiency curves.

Total weekly budget unchanged · $45,500 reallocated across channels

Projected blended ROAS improvement from 2.8× to 3.4× with the same total weekly budget of $45,500.

What is Novra

A system for continuous marketing decision-making

Novra analyzes your data and deploys agents that evaluate, contextualize and propose decisions to optimize budget allocation and promotions.

ExecutedBudget Allocation

2 hr ago

Reallocated $400/day TikTok V3 → V4

Creative CPA

$65$41

V4 Daily Spend

$100$500

Reallocating $400/day to V4 winner

Medium conf.

ExecutedPromotion

Yesterday

Flash sale for VIP segment — Silk Blouse M

Inventory

450 units270 units

Daily Rev

$1,200$4,500

Projected to clear 40% of excess stock

High conf.

ExecutedBudget Allocation

10 min ago

Reduced Meta ad spend by 18%

Daily Spend

$6,500$5,330

Est. CAC

$48.5$41.0

Projected +8% ROAS, −$1.2k spend/day

High conf.

Key Features and Products

Turn intelligence into scalable marketing growth

From insight to execution without delay.

Optimize

Shift spend toward high-return channels based on your entire marketing data graph to continuously improve your business' marketing system.

Promote

Monitor and adjust or stop ongoing promotions that are underperforming, eroding margin, or cannibalizing other products.

Performance Monitoring

Use Novra's chat interface and pre-built agents to gain actionable insight into your business and the important decisions Novra is making.

Novra AIPerformance Recap Agent

Live

Novra AI

Good morning, Summer. How can I help you today?

Message Novra AI…

Optimize

Shift spend toward high-return channels based on your entire marketing data graph to continuously improve your business' marketing system.

Promote

Monitor and adjust or stop ongoing promotions that are underperforming, eroding margin, or cannibalizing other products.

Performance Monitoring

Use Novra's chat interface and pre-built agents to gain actionable insight into your business and the important decisions Novra is making.

Novra AIPerformance Recap Agent

Live

Novra AI

Good morning, Summer. How can I help you today?

Message Novra AI…

Optimize

Shift spend toward high-return channels based on your entire marketing data graph to continuously improve your business' marketing system.

Promote

Monitor and adjust or stop ongoing promotions that are underperforming, eroding margin, or cannibalizing other products.

Performance Monitoring

Use Novra's chat interface and pre-built agents to gain actionable insight into your business and the important decisions Novra is making.

Novra AIPerformance Recap Agent

Live

Novra AI

Good morning, Summer. How can I help you today?

Message Novra AI…

Building blocks

From data to decision to execution

Build, run, and optimize campaigns and promotions using specified agents across each workflow.

Observed

Fitted

Statistical Modeling

Quantify true channel impact through rigorous statistical analysis.

X symbol in white on a vibrant green background, representing a close or cancel action.

Novra

A white paper displayed against a solid black background.

One platform, all channels

Connect to all of your platforms in one place

through Novra.

97.3%

Accuracy

142ms

Latency

9.1/10

Reasoning

0.4%

Error

94.7%

Coverage

A+

Score

Agent Evaluation

Agent Evaluation and Activity

Apply context to model outputs so you review every proposed decision with clear reasoning and expected impact.

A white cloud featuring a microphone and speaker, symbolizing audio communication or broadcasting.

A square with a star located in the middle, creating a simple yet striking design.

Execution Layer

Deploy approved changes directly to your marketing systems.

How it works

A closed-loop system for marketing optimization

Every decision is modeled, reviewed, and approved by you before execution.

Connect your platforms

Connect the platforms you want so Novra can properly assess your business.

Agent evaluation

Novra's agents will continuously monitor your business to find inefficiencies and solutions.

Review in the activity feed

You retain control, approving, denying or adjusting any proposed decision by Novra's agents.

Approve and execute

Novra deploys approved changes directly to your marketing systems.

Results

Optimization compounds.
So do missed decisions.

Novra closes the gap between signal and decision so insights no longer sit in dashboards instead of driving action.

Jan

Feb

Mar

Apr

May

June

July

Aug

Sep

Oct

Nov

Dec

Integrations

Integrate your favorite apps

We are currently focused on Shopify businesses using the major marketing channels.

Join today

Start your free trial today

Design Partners will have the ability to shape the product from the start, building systems that work uniquely for their business. Full access and fixed pricing through 2026.

Monthly

Design Partner

LIMITED TO 20 PARTNERS

$249

/mo

Full Access Feedback Partner - 1 Year Fixed Pricing

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Weekly calls with Novra to inform product

Growth

$499

/mo

Full Access to Novra's Agent Decision System

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Cancel any time, without any hassle

Monthly

Design Partner

LIMITED TO 20 PARTNERS

$249

/mo

Full Access Feedback Partner - 1 Year Fixed Pricing

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Weekly calls with Novra to inform product

Growth

$499

/mo

Full Access to Novra's Agent Decision System

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Cancel any time, without any hassle

Monthly

Design Partner

LIMITED TO 20 PARTNERS

$249

/mo

Full Access Feedback Partner - 1 Year Fixed Pricing

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Weekly calls with Novra to inform product

Growth

$499

/mo

Full Access to Novra's Agent Decision System

Start Your 14 Day Free Trial

Access

Budget Optimization Agent

Promotion Monitoring Agent

Action Reports through Chat Interfact

Usage

Unlimited decisions

Support

Cancel within 90 days if not a fit for your business

Cancel any time, without any hassle

FAQ

Frequently asked questions

Quick answers to the most common questions about Novra

What is Novra AI?

Novra is an AI-powered execution layer that drives marketing decisions at the organizational level.

What differentiates Novra?

Not just dashboards, but actual decisions. Novra uses context-aware agents to measure true incremental impact and deploys agents to turn those insights into decisions.

How often are decisions made?

Agents run continously with strectured recommendations on a recurring cadence (i.e., weekly budget reallocations) and in real time for promotion monitoring.

What data is critical for good decisions?

Channel spend, conversion data and promotion history are critical for our agents to properly assess the business. Novra handles normalization and modeling.

Will this work with my current stack?

Absolutely. Novra is designed for multi-channel DTC teams using platforms like Meta, Google, TikTok, Shopify. Integrations will expand over time.

Is this replacing my team?

No. Novra augments your team by continously identifying and structuring decisions so operators can move faster with better information.

Marketing decisions shouldn't lag your data

Weekly Media Mix Rebalance — W22

A system for continuous marketing decision-making

Reallocated $400/day TikTok V3 → V4

Flash sale for VIP segment — Silk Blouse M

Reduced Meta ad spend by 18%

Turn intelligence into scalable marketing growth

Optimize

Promote

Performance Monitoring

Optimize

Promote

Performance Monitoring

Optimize

Promote

Performance Monitoring

From data to decision to execution

Statistical Modeling

One platform, all channels

Agent Evaluation and Activity

Execution Layer

A closed-loop system for marketing optimization

Connect your platforms

Agent evaluation

Review in the activity feed

Approve and execute

Optimization compounds. So do missed decisions.

Integrate your favorite apps

Start your free trial today

Design Partner

Full Access Feedback Partner - 1 Year Fixed Pricing

$499

Design Partner

Full Access Feedback Partner - 1 Year Fixed Pricing

$499

Design Partner

Full Access Feedback Partner - 1 Year Fixed Pricing

$499

Frequently asked questions

What is Novra AI?

What differentiates Novra?

How often are decisions made?

What data is critical for good decisions?

Will this work with my current stack?

Is this replacing my team?

Start capturing decisions you are missing

Optimization compounds.
So do missed decisions.